Estefanía Pardo

SEO Manager & Performance Analyst

ABOUT ME

  • Hi there!

    With over 5 years of experience in SEO, I've had the privilege of working with a wide range of companies, from innovative startups to some of the largest banks in Latin America. My expertise spans across various industries, including education, IT, fintech, and recruitment, where I've consistently helped businesses boost their organic traffic and generate qualified leads.

    I’ve successfully led SEO projects, collaborating with cross-functional teams like UX/UI Design, Development, and QA, to redesign and optimize websites for improved search performance. My work includes data analysis, keyword research, content management, UX writing, and SEO setup—all driven by data to ensure measurable results.

    One of my notable achievements was increasing traffic for a digital newspaper from 20,000 to 300,000 monthly visits over three years, without relying on paid advertising. I’ve also helped universities transform their blogs into powerful lead generation tools, increasing leads by up to 400% in a year.

    I'm passionate about helping businesses grow through strategic data-driven SEO.

Have a project in mind?
Let's get together for coffee. :)

MY SKILLS

PORTFOLIO

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    G&T Continental Bank

    SEO Setup & UX Writing

    For 8 months, we worked with the UX/UI Design, Development, QA teams, and our client to redesign the G&T Continental Bank website. I carried out data analysis tasks, keyword research, UX writing, created data dashboards for the new website, and set up the SEO for the new site.

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    BICE Vida

    Website development, SEO Setup, UX Writing

    For over a year, I worked on the redesign of the main Bice Vidas Website. I was responsible for data analysis, keyword research, UX writing, content management, and setting up the SEO for the new site.

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    YOU By Santander

    UX Writing, SEO Setup, Data Dashboard, Data Analysis

    We collaborated with the client, developers, and design teams to create an informative website for the YOU app, available in Chile. My responsibilities included UX writing, data analysis, setting up data collection systems, and creating a data dashboard.

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    Premium 3D

    SEO Content, Technical SEO, Keyword Analysis, Competitor Analysis

    I've worked with Premium 3D for more than 3 years, creating SEO strategies to boost their visibility online and get new clients.

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    Modelli di Curriculum

    Content Planning, Content Curation, Technical SEO

    For two years I worked with the brand, helping them to gain pageviews, improving their metatags and doing content curation.