YOU By Santander

UX Writing, SEO Setup, Data Dashboard, Data Analysis

Date | 2023

We collaborated with the client, developers, and design teams to create an informative website for the YOU app, available in Chile. Although it was a small project that lasted only 3 months, my main tasks included:

  • UX Writing: Crafting user-friendly content for the website.
  • Data Analysis: Analyzing relevant data to inform decision-making.
  • Setting Up Data Collection Systems: Implementing tools such as GA4, Google Search Console, and Google Tag Manager.
  • Dashboard Creation: Developing a dashboard to track the most important KPIs for the website.