G&T Continental Bank

SEO Setup & UX Writing

Date | 2024

For 8 months, we worked with the UX/UI Design, Development, and QA teams, as well as our client, to redesign the G&T Continental Bank website.

My main tasks included:

  • Data Analysis: I analyzed data from the old website using Google Search Console, Google Analytics 4, Semrush, and other platforms to determine what needed to be changed or retained for the migration.
  • Keyword Research and UX Writing: I conducted keyword research, including a competitor analysis, to identify high-performing keywords and those that needed to be added. I then used this information for UX writing during the design phase.
  • Creating a Data Dashboard for the New Website: I developed a dashboard that highlighted key data collected through GA4 and GTM.
  • SEO Setup: I handled the initial SEO setup for the website, including configuring headings, meta tags, alt texts, checking page speeds, and more.